John Grant, Author and Founder of Ecoinomy

Alex Butler of KindredHQ meets John Grant, author of Co-opportunity (January 2010) and the award winning ‘Green Marketing Manifesto’ (October 2007), and three previous books.

In this extraordinary interview, John talks about:

  • How we are organising ourselves to adapt to the new world – his take on creative co-operation.
  • How he keeps learning
  • Why he doesn’t like the term freelancer
  • The importance of having people around you to share the ups and downs.
  • And lots more!

John was a co-founder of St Luke’s, the socially aware ad agency and is the co-founder of Ecoinomy which applies community self organising principles and social web platforms to greening the office through behaviour change.

John’s blog:  Co-opportunity

Contact John at

Who is Alex Butler

Hello, I'm Alex Butler and I founded the KindredHQ community and blog back in 2011 after I re-started a freelance career. I LOVE freelancing and I wouldn't swop the freedom, control and joy of working for myself for anything. But I realised how much I missed the company and energy of other people - of having a team around me. So, I got a few people together one day with our laptops, a jar of coffee and some jelly babies and we sat and worked together one afternoon. We've been doing that every week in London, UK since then! I am still 100% freelance and I like to share the everyday highs and lows of being a freelancer here on the blog.

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