Here’s to the crazy ones

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

(Apple’s ‘Think Different’ Campaign 1997)

Remember that?  One of the most powerful ad campaigns of the 1990’s and a defining moment for Apple.  It’s been an ear worm in my head for years, and when I get a little disheartened, I watch the video back again and listen to the words, and hope that I am a crazy one.

So the big question is: Do you dare to be different?

We learn society’s rules about how you behave in certain situations. We learn these rules as children and they are part of the way society operates.  We couldn’t possibly have everyone doing their own thing. 😉 Society embraces mediocrity in a way that it does not take much to set yourself above the rest.

But ask yourself.  Is that what you want? What if you want something different?

The opinion of others is powerful. There are plenty of examples of groupthink around. That’s when everyone operates as one big mass.  It doesn’t make them wrong (although frequently it means that no one questions).  But it does mean that it’s hard to be different.

What do you want to be remembered for?

Your dream to be different is what sets you apart. If you can’t articulate it, you risk jogging along in world of mediocrity.

Of course you don’t want to be mediocre. And I completely understand that sometimes life throws stuff at you that makes it hard to do anything other than just survive. But I also understand that continually trying to meet others expectations is both limiting (why not aim higher?) and pointless (you’ll never manage it).

I’ve missed countless opportunities because I have cared too much about what people think.

The inspirational story of Stephen Sutton, the 19 year old who reminded us all that you should squeeze everything that you can into life begs the question, ‘what would you do if you only had a few months to live?’

For my part, I’m going to throw a little caution to the winds. I’m going to go a tiny bit crazy. Who knows what will happen? And it’s so much more fun!

Do you have the courage to be a little crazy? I think I’m working on it….





Who is Alex Butler

Hello, I'm Alex Butler and I founded the KindredHQ community and blog back in 2011 after I re-started a freelance career. I LOVE freelancing and I wouldn't swop the freedom, control and joy of working for myself for anything. But I realised how much I missed the company and energy of other people - of having a team around me. So, I got a few people together one day with our laptops, a jar of coffee and some jelly babies and we sat and worked together one afternoon. We've been doing that every week in London, UK since then! I am still 100% freelance and I like to share the everyday highs and lows of being a freelancer here on the blog.

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