Desk of the Week #15

OK.  Prepare to fall into the serenity of our Desk of the Week, which belongs to copywriter Maggie Richards.

‘Perhaps the happiest bit of a nomadic freelance life is balance: take away sushi while working in bed and free cake every day of being in-house; co-working in cafes and curling up alone in the countryside. Busy, busy and weeks of free time.

I’ve been my own boss for 11 years now (cripes), and while my income remains as erratic as a barn swallow’s dive bombing, the nourishing constant is the space and time to move to my own, my natural rhythm. And that means regular open space and country air.

It’s an eight-hour journey from London to my Pembrokeshire childhood home. You can see why it’s worth it, can’t you? On the day I took this picture I’d experimented with moving my desk (table from the Oldies’ caravan + kitchen chair) onto the lawn.

Just beyond the flower border is a herd of buttercup-chomping calves; filling their water ‘bowl’ became a satisfying screen break. That and spreadeagled sunbathing. Obviously. I’d still be there if man had invented a computer screen readable in direct sunlight (are we there yet?)

At night the starry silence is so deep it’s loud.  Meditation is a bedtime ritual and I often wake in the early hours with paragraphs of ideas pouring out of me.  At the start of my career as a lifestyle journalist for The Times, The Guardian and co. I’d always scribbled notes on paper. Now, as a copywriter for retail brands like Harrods and FitFlop I type my ideas straight on to my beautiful MacAir. When did that shift happen?

If your company needs a hand with big bright communication ideas, saying the right things in the right way to your audience, or just some salt of the Earth good wordsmithing, draw up a chair at


Who is Alex Butler

Hello, I'm Alex Butler and I founded the KindredHQ community and blog back in 2011 after I re-started a freelance career. I LOVE freelancing and I wouldn't swop the freedom, control and joy of working for myself for anything. But I realised how much I missed the company and energy of other people - of having a team around me. So, I got a few people together one day with our laptops, a jar of coffee and some jelly babies and we sat and worked together one afternoon. We've been doing that every week in London, UK since then! I am still 100% freelance and I like to share the everyday highs and lows of being a freelancer here on the blog.

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