John Grant, Author and Founder of Ecoinomy

Alex Butler of KindredHQ meets John Grant, author of Co-opportunity (January 2010) and the award winning ‘Green Marketing Manifesto’ (October 2007), and three previous books.

In this extraordinary interview, John talks about:

  • How we are organising ourselves to adapt to the new world – his take on creative co-operation.
  • How he keeps learning
  • Why he doesn’t like the term freelancer
  • The importance of having people around you to share the ups and downs.
  • And lots more!

John was a co-founder of St Luke’s, the socially aware ad agency and is the co-founder of Ecoinomy which applies community self organising principles and social web platforms to greening the office through behaviour change.

John’s blog:  Co-opportunity

Contact John at

Who is Alex Butler

Based in Wiltshire and London, I am the Founder of andl I do a little bit of everything. But mainly, business strategy, partnership and community development and marketing. You won’t find me doing much of the techie stuff. I live in the Kindredhq community, having struck out independently in November 2010. As a freelance consultant, I noticed that although many more people are choosing to work outside of organisations, there is very little in the way of support, practical or emotional, and I decided to learn more about why and what could be done to help. One of the important things that I’ve learnt is that I’m only ever as good as the people that I work and collaborate with, so although there are some impressive things on my CV, I haven’t put them in here. If you still want to know though, you can always visit my LinkedIn profile.

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